Agency Founder
Marketing Leader

& AEO Expert

Transform your marketing team from tactical executors to strategic decision-makers with comprehensive training and strategic consulting.

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Services

FUTURE-PROOF YOUR 
MARKETING TEAM

...with strategic trainings and custom consulting that enable you to navigate change,
make smarter decisions and build marketing approaches
that meet your real business goals

Trusted by

Corporate training

Viola presenting a corporate training on 'Growth Loops & SEO' with a large screen behind her.

Custom 4-6 week trainings (delivered in-person or online) to arm your marketing team with the knowledge to create innovative strategies in modern digital environments.

Strategic consulting

Viola speaking at a conference. She is wearing a white shirt. The background is dark

Strategic consulting for high-level B2B marketing leaders who want to transform muddy ideas into healthy growth strategies.

1 Hour
Call

Viola smiling with long hair wearing a white crop top and beige pants standing with hands on hips.

If you have a burning question that you can’t quite answer yourself, then maybe it’s worth a one-to-one conversation.

Selected Works

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The chatbot optimisation game: can we trust AI web searches?

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Bridging the Trust Gap: B2B Tech Buying in the 
Age of AI Copy

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Search, AI, Search

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Search is diversifying: GEO for B2B marketers

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Core Values

Embracing

Embracing change as space for creativity.

creativity

Disruption clears away the old to make room for the new. Successful marketing leaders till the soil to create fertile ground for innovation.

Apply
practical marketing knowledge from the field.

Apply

Practical and interactive corporate trainings rooted in over a decade of hands-on experience, not just theoretical frameworks.

Creating irreplaceable marketing leaders.

leaders

The next generation of thriving marketing leaders will lean into distinctly human capabilities: strategic thinking, authentic communication, and building resilient teams.

Approach

RoOted in clarity.
designed for Growth

O
O

Cut through the noise, trust your instincts, and build something that’s uniquely yours — with just enough wild thinking to make it work.

The best marketing strategies aren’t copied — they’re cultivated. While others push one-size-fits-all frameworks, your marketing team can unlearn generic “best practices” and develop the judgment to make decisions that actually fit your business, your team, and your goals.

This approach is rooted in clarity and strategic thinking, giving teams the confidence to choose what works rather than what’s trending.

About

Viola with long brown hair sitting on a brown armchair against a vertical wooden panel wall.

Culti-
vating

Flo w
O

Viola Eva is an entrepreneur and agency owner with over a decade of experience as a speaker, educator and trainer in the world of B2B Search marketing.

Viola has spoken at international tech and marketing conferences including SaaStanak, Microconf, Ungagged, and Women in Tech SEO—and she has been featured in leading industry publications such as The Guardian, brandeins, TrustRadius, GrowthMemo, Ahrefs, and SEMrush.


After establishing her boutique B2B marketing firm, Flow Agency, in 2018, Viola has grown the business into a 15-person team and has worked with over 130 clients worldwide.


Today, Viola offers strategic consulting and corporate training on SEO, AEO and content marketing for B2B companies in Europe and the US.

Reviews

Organic traffic was a critical growth engine for MailCharts, fueling sustainable acquisition and playing a key role in our PLG strategy. Flow was an important partner in both maintaining the ongoing health of the channel-through regular reviews and optimizations-and in shaping a long-term strategy to keep organic traffic growing. By ensuring our inbound funnel remained reliable and scalable, their work helped position MailCharts for its eventual acquisition.

Tom Buchok

Founder

Viola masterfully connected the evolution of SEO with the realities of today’s search landscape, helping us understand not just what’s changing, but why. Her energy and storytelling made the session both fun and thought-provoking, leaving the team motivated and informed.

Jill Crawford

CMO

She truly understands search marketing and the B2B SaaS marketplace. Consistently bringing new ideas and techniques to the table, she always came prepared with data to support her suggestions. Her ability to clearly explain technical approaches helped ensure everyone was on the same page, understanding both the actions taken and the “why” behind them.

Alicia Smith

Senior Director of Global Brand and Content

Viola has been an incredible partner providing insights on the SEO side that has been integral in improving our organic performance QoQ. She has been a huge help in navigating the shifting organic environment due to the emphasis on AI-infused search results.

Michael Romero

Senior Manager Demand Generation

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